Vote: Who Will Be The First One to Leave Motherboard Market?
When the Taiwan website Digitimes had an interview with Henry Lu, Vice President of products at MSI, Lu predicts that, due to global economic slump and limited expansion of the market, one of the top-four motherboard makers (Asustek, Gigabyte, MSI and ECS) will have to drop out of the motherboard market within the next few years. Only if one of these four first-tier motherboard makers quit, can the other three remain profitable.
Well, in your opinion, who will be the first to leave? And why do you think so? Please feel free to hand in your vote and leave your comments below.
Sorry, there are no polls available at the moment.

January 14th, 2009 at 3:02 pm
The one to leave will be Gigabyte. Gigabyte only has mainboards, all other components they just buy from other factory and put their sticker on. Gigabyte has no notebooks and this is why 1 will drop from the mainboard market. Asus is biggest on notebooks, MSI is growing very fast (already top5 in many EU countries) and ECS is doing many OEM notebooks.
January 14th, 2009 at 7:33 pm
Gigabyte’s main source for cash is mainboards… how could they drop that market? That’s just unreal! pwnd!
January 14th, 2009 at 8:55 pm
yeah I agree emm…it’s impossible that gigabyte leaves motherboard market. people should think more to the budget products in this case and not to the extreme ones. These are what make numbers in selling for companies. Do you think that they make the money with the ex58-Extreme??Arrgghh…
January 14th, 2009 at 8:57 pm
It will be ECS
January 14th, 2009 at 9:20 pm
Latest news put Asus at 180$ mil overstock, that’s 6 to 7 mil mainboards O_O … with 4-series Intel chipsets followed by Gigabyte. I’m guessing mainboards with the 5-series will be hard to get and probably the most expensive ones on the desktop market!
January 14th, 2009 at 9:57 pm
“Only if one of these four first-tier motherboard makers quit, can the other three remain profitable.”
How sick is that? Mark my words, if one of those companies goes bankrupt, it sure as hell won’t be because of the competition between them
January 14th, 2009 at 10:06 pm
After I read the source I notice that MSI Shipped only 16 million, far from goal (21 million) and ECS shipped equally to ASUS (they are biggest OEM MB maker) and Gigabyte come in second place at around 19 million.
The most possible come to MSI.
January 14th, 2009 at 11:32 pm
It will be ECS in my opinion, because of the lower quality compared to the other brands, lower diversity and less features.
January 15th, 2009 at 3:58 am
i think it will be MSI because of the lower quality than asus and giga in the same price tag
January 15th, 2009 at 6:23 am
1. ECS – 21 million (more than Asustek)
2. Asustek – 21 million
3. Gigabyte – 19 million
4. MSI – 16 million
January 15th, 2009 at 8:42 am
impossible!!!I think they will not drop out of the motherboard market within the next few years .This is very easy to see that their profitable is all more than 15 million .
January 15th, 2009 at 12:32 pm
MSI will stay! MSI has always been offering more quality than others, although sales have decreased. ECS has yet to diversify.
January 15th, 2009 at 2:24 pm
it may be msi or esc
January 15th, 2009 at 3:23 pm
asus. It will be ASUS. Asus has her own other prduct. including notebook and so on.
January 15th, 2009 at 6:08 pm
I feel and voted for ECS, but leaving Mobo market does not mean leaving IT, it may leave producing retail and direct consumer mobo’s but refocus on OEM market as I know ECS is much more focused on OEM rather than retail, and thier retail products are not that popular like these four giant’s, I believe that some other companies like DFI or ASRock may have better market share in retail mobo market !!
so the point and my expectation is ECS will leav the retail mobo manufacturing and focus on thier OEM bussiness, this will leave nice workforce from R&D of retail to consitrate on OEM !!
January 15th, 2009 at 6:16 pm
it won’t be ASUS.
ASUS has other good selling products so she can withstand even if the market is not profitable.
Together with her reputation and result in MB, there is no point to drop
I think it will be MSI if they can’t do something to boost their sales
January 16th, 2009 at 5:40 am
This depends on the elasticity of demand, it appears with the economic crisis, demand is becoming more and more elastic, and fluctuations in price will affect demand for components by a larger proportion. The economy is complicated. Costs of production have most likely risen too, so the firm who ends up supplying less (as higher prices = lower demand), will be most likely to be shut down, unless they can reduce prices, which may increase sales and revenue during elastic demand, or reduce on production costs, but we dont all want DOA motherboards now, do we?
January 16th, 2009 at 2:52 pm
Looking at the number of boards on sale from each company on the market today… I would guess is ECS (aka PC Chips), however I would feel that MSI would be the one to go first. Looking at the lower priced boards, MSI sometimes has been selling cheaper than everyone else including cheapo ECS! However the trend of buyers going towards top guns like ASUS and GigaByte has already forced ABit out of the market. MSI would have to fight it out with the likes of ASRock and Biostar also in the budget market segment.
January 17th, 2009 at 11:25 pm
i love GIGABYE & ASUS. may be MSI
January 30th, 2009 at 12:39 am
Asus tried to buy Gigabyte, I think Gigabyte will leave
But MSI is the one that I less hear about lately
June 21st, 2011 at 1:25 am
Thanks for the great read, i will be back for sure!