NVIDIA: DirectX 11 Will Not Stimulate Sales of Graphics Cards
NVIDIA said during a conference for financial analysts that the emergence of next-generation DirectX 11 application programming interface will not drive sales of graphics cards. Instead, the general purpose computing on graphics processing units as well as its proprietary tools and emergence of software taking advantage of these technologies will be a better driver for sales of graphics boards.
“DirectX 11 by itself is not going be the defining reason to buy a new GPU. It will be one of the reasons. This is why Microsoft is in work with the industry to allow more freedom and more creativity in how you build content, which is always good, and the new features in DirectX 11 are going to allow people to do that. But that no longer is the only reason, we believe, consumers would want to invest in a GPU,” said Mike Hara, vice president of investor relations at Nvidia, at Deutsche Bank Securities Technology Conference on Wednesday.
Ironically, While ATI is about to launch its Radeon HD 5800-series graphics cards that fully support DirectX 11 in the upcoming weeks, Nvidia yet has not disclosed any plans regarding its DX11 GPUs.
Additionally, Nvidia believes that in future computing performance will matter much more than graphics performance, which seems to make sense as forthcoming video games will demand a lot of purely computing power to process not only visuals, but also physics and artificial experience.
“Graphics industry, I think, is on the point that microprocessor industry was several years ago, when AMD made the public confession that frequency does not matter anymore and it is more about performance per watt. I think we are the same crossroad with the graphics world: framerate and resolution are nice, but today they are very high and going from 120fps to 125fps is not going to fundamentally change end-user experience. But I think the things that we are doing with Stereo 3D Vision, PhysX, about making the games more immersive, more playable is beyond framerates and resolutions. Nvidia will show with the next-generation GPUs that the compute side is now becoming more important that the graphics side,” concluded Mr. Hara.
September 17th, 2009 at 6:19 pm
Blatant lie
DirectX 11 by itself is not going be the defining reason to buy a new GPU but combined with faster GPU and performence per Wat yes reason xD
September 17th, 2009 at 6:35 pm
well let’s see them stay with DX10 and see who sells the most graphics cards out of Nvidia & AMD, and since when did 3D make a game more “immersive” it’s an irrelavent feature which isn’t needed, it doesn’t make gaming any better
September 17th, 2009 at 7:37 pm
They are just panicking because their cards are delayed
September 17th, 2009 at 8:38 pm
well that is it then. no big batch of dx11 cards coming this quarter.
September 17th, 2009 at 9:07 pm
egypt- as i think and a lot of guys here in egypt and in a lot of egyption articles that
1- it not very important now to buy a Gpu support DX11 when most of the games till now didn’t came .
2- D11 is very important for ati Because there is no PhysX in ati cards and it need to support Dx11 to make ( PhysX ) with GpGpu effective .
3- who told you that the old edition of Gpu will don’t support Dx11
September 17th, 2009 at 9:24 pm
PC exclusive GAMES utilizing latest technology will stimulate sales of graphics chipsets – and nothing more.
Start making jaw-dropping PC-only titles and sales will skyrocket.
September 17th, 2009 at 10:29 pm
It won’t necessarily stimulate sales of graphics cards (DX11) but it is sure nice to have it built into the card.
September 18th, 2009 at 12:29 am
It’s funny they say that, cause ever since the hd 3000 series, ati cards have had a lot more raw flops than the nvidia cards… anyway while it really would be nice if this physx thing took off, game makers don’t really seem interested\capable of implementing it to make a game more fun. Let’s face it, the level of phisic computation that we need today in a normal game to make it “fun” is quite low enough to be handled by a dual or quad core cpu. Software houses will have to work hard to create a title capable of exploiting phisic centered gameplay to a point only reachable by a gpgpu and make it appealing enough for people to go out and buy a cuda card just to play that game. This however doesn’t seem likely and while I personally like to have cuda by my side, I will buy an ati 5000 if g300 isn’t out before december or performes less than the radeons. What the hell, I will still have my old 8800gts for physix if the need arises..
September 18th, 2009 at 12:38 am
If dx11 isn’t just smoke in the eyes like dx10 and there will be games that use it, then it will be a GREAT reason to buy a card… however in a few months every card on the market will have dx11 so nvidia’s argument is invalid
September 18th, 2009 at 12:45 am
It doesn’t look good for NVIDIA, especially with 1.7% yield
September 18th, 2009 at 2:45 pm
@peter egypt
“3- who told you that the old edition of Gpu will don’t support Dx11″
Microsoft themselves. Dx11 is a superset of Dx10.1, which is a superset of Dx10. at it’s core Dx11 is Dx10 with additional filters that are disabled when using older gpus.
Also since Dx11 is not going to be saddled like Dx10 was with Vista, which hurt adoption rates real bad since the OS wasn’t widely accepted. Now going forward Dx11 will be released with Win7 and on Vista. So the incentives for developers will be there this time around.
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I believe consoles are going to shape the landscape, since developers since to be pouring more of their resources into them and developing for consoles first which are still dx9 and then over to PCs.
September 20th, 2009 at 10:53 am
Hey Nvidia, I heard about the 300 gt having faulty gpus. That’s more than enough for me to buy AMD over Nvidia!!!!