AMD’s New Logos Unearthed
Earlier this month we heard rumors that ATI logo was going to be terminated. This has turned out to be true, as AMD is planning to initiate the brand-new logos in 2011.
In addition to graphics segment, AMD’s CPU, chipset and server parts will use the new logos as well.
Pictures courtesy of Donanimhaber
August 30th, 2010 at 10:42 pm
I like it! Although I do feel bad for everyone who hated the idea of AMD killing off ATI…
August 30th, 2010 at 10:52 pm
Also forgot to mention… AMD did a great job keeping the red scheme from the graphics cards.
August 30th, 2010 at 10:54 pm
In other news… AMD’s new cards outperform the 400 series by a nice margin, one single gpu model is 30% faster than a 480 GTX.
August 31st, 2010 at 7:25 am
Look at the bright side: at least its still RED vs GREEN and not LIGHT GREEN vs GREEN
September 1st, 2010 at 12:30 am
AMD made a wise choice keeping the radeon name and the red colormark. I am so glad my 7850 is not going to have green AMD on it. ATI cards are HOT, and psychologically to me and many others that AMD label just stands for low quality, and poor consumer choice, Intel has something better at every price point, every budget.
September 1st, 2010 at 12:48 am
Hey Bruno! The Radeon 6870 should be 30 percent faster and run 300 percent cooler than that Nvidia 480 Space Heater Ceemosahbee!
September 1st, 2010 at 3:17 am
Heck my little Intel E8600 dual core outscores the AMD Phenom 2 X6 1090T on the AnandTech CPU Benchmarks, is that an AMD 6core??? Geeeeeeez now I know why I keep hanging with the bright minds at Intel. AMD is just rippin people off!
September 1st, 2010 at 12:36 pm
MeanBruce: “Intel has something better at every price point …”
Huh? Intel outperforms AMD per watt, but not per dollar. At every price point up to $170, AMD has the better performing CPU. I mean, seriously, compare a $140 AMD Phenom II X4 945 against a $150 Intel Core i3-550 or Core3 Quad 8300. It’s no contest, except for single-threaded apps and games that restrict themselves to two cores.
Sure, the i3-550 will (just barely) beat an Athlon II X4 635 in most operations outside of 3D rendering and video transcoding, but the 635 costs $50 less (or $15 less if you opt for an i3-530 instead), which makes the Athlon II the much better deal if rendering and transcoding are your most intensive applications – everything else will run pretty quick with either processor.
Intel offers the best, and only, desktop/workstation CPUs above $350, but … AMDs six-core chips are competitive with the Intel Nehalem quad-cores in the $180-$350 workstation range, and AMD absolutely beats Intel on performance per dollar below the $180 price point.
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September 1st, 2010 at 12:42 pm
MeanBruce: “Heck my little Intel E8600 dual core outscores the AMD Phenom 2 X6 1090T…”
Sure, on most games and single-threaded apps, where it all runs so quickly on either chip that few people will notice any difference.
Try 3D rendering or video transcoding. Those are the apps that chew up time and processor cycles, and in an hour a 1090T will transcode a video to .x264 that would take an Intel Core2 Duo 8600 two and a half to three hours to transcode. THAT is performance difference people will notice.
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September 3rd, 2010 at 11:50 pm
“AMD label just stands for low quality”
That’s exactly why they rename it, don’t forget it was AMD and its money that brought ATi back into competition. Because AMD invested that much into ATi it’s own CPU’s got delayed. Before AMD bought ATi, AMD’s processors were way faster and cooler than Intels, just like Intel today. So why should ATi (that doesn’t even exist) take all the glory? AMD built it all up, they took ATi’s crappy mb chips and made a great platform. ppl who don’t know much about computers might still not know that ATI is just a part of AMD so changing name makes it all clear.
And btw Intel has used unfair moves – paid to some OEM’s so that they would not use AMD’s tech. Half year after Puma platform came out I still couldn’t find a good laptop that would use the energy saving features like hypbid CF etc, instead little later Intel made similar technology for their platform (to use integrated graphics while idle). Some manufacturers didn’t use the discrete graphics power saving features on AMD – my GPU runs at full 1.1V @ idle even tho its idle is rated 0.9V, powerhungry DDR2 vRAM makes things even worse…
Yes it is kind of sad that ATI name is gone but ATI doesn’t exist anyway, all that’s left is some workers. Just like AGEIA PhysX is now Nvidia PhysX.