Apple Won’t Reveal Opening Weekend Sales of iPhone 7

Apple has just launched the iPhone 7 which throws away the headphone jack and features dual cameras as well as improved water-resistence capability. The company has even increased the pricing even though some China-based smartphone vendors such as Huawei and Oppo are steadily rising worldwide market share. Apple is just immune to those price pressures.

“The reason to move on: courage. The courage to move on and do something new that betters all of us,” said Apple’s senior VP of worldwide marketing Phil Schiller.

It’s interesting to notice that Apple used to reveal the opening weekend sales of its new iPhone models, but not for iPhone 7/iPhone 7 Plus.

“Initial sales will be governed by supply, not demand, and we have decided that it is no longer a representative metric for our investors and customers,” wrote an Apple spokesperson. “Therefore we won’t be releasing a first-weekend number any longer.”

The company sold out more than ten million iPhone 6 in the first weekend, and 13 million units of iPhone 6s/6s Plus even many had no faith on them. 

Shall not be reproduced without permission:EXPREVIEW » Apple Won’t Reveal Opening Weekend Sales of iPhone 7

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