AMD Presents its 2017 Ambition: to Dominate PC and Server Market With Zen and Vega

AMD has recently celebrating the 1st birthday of its Radeon Technologies Group. The past year means a lot to it – the launch of Polaris GPU, market share gains. However, AMD has failed to provide some flagship killer in 2016. The coming year will be different, though. Its Zen chip and Vega GPUs will start rolling out in the first half of 2017, according to Mark Papermaster, chief technology officer at AMD.

Papermaster said during a chat at the Deutsche Bank 2016 Technology Conference in Las Vega that their first Vega GPUs will be aimed at high-end enthusiast PCs, bringing significant improvements of performance and power efficiency.

AMD will introduce its high-end Zen PCs and servers powered by Vega, with hopes of regaining its lost glory. Vega is said to pack the next-generation HBM2 (High-Bandwidth Memory) which is capable of maximum throughput of up to 256Gbps.

Earlier this year AMD CEO Lisa Su promised that Zen chip would at least make its way to desktop platform at the end of this year, but has failed to deliver, apparently. 

Looking at the whole picture, AMD has been good at grabbing the budget and mid-level PC market, while NVIDIA has proven its dominance at the top. Is this about to change? Let’s wait and see.

Shall not be reproduced without permission:EXPREVIEW » AMD Presents its 2017 Ambition: to Dominate PC and Server Market With Zen and Vega

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