Looking at the whole picture of smartphone market, Apple and Samsung have occupied most of the high-end space, while Huawei, OPPO and Vivo are growing to the world’s top smartphone vendors in the respect of shipment volume. Unfortunately, things for some Taiwan-based smartphone companies are looking grim.
Citing industry sources, Digitimes reports that three leading Taiwan-based smartphone companies including Asustek, HTC and Acer will fail their 2016 smartphone shipment target.
Asustek, which used to target 25 million sales for the whole year, is expected to achieve only 20 million. The report blamed the unoptimistic situation on lower-than-expected sales in China, the US and Europe, as well as delayed shipments of its ZenFone 3 series.
HTC shipped 18 million smartphones in 2015, but lost its title as the No.1 local smartphone vendor to Asustek. It’s likely to ship only 10-12 million units in 2016 due to its declining shipments to China, the US and Europe.
Acer is anticipated to ship merely 5 million units compared to its original target of 10 million, and may well continue to face a bumpy road in 2017.
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