HTC has just started the new year with the new U Ultra and U Play smartphones, and the company tends to be more conventional for the remainder of the year. Engadget had a quick interview with Chialin Chang, the President of Smartphone and Connected Devices Business, who confirmed that HTC will only be releasing six to seven smartphones this year.
If you’ve paid enough attention to the Taiwanese phone maker, you’ll know that it launched eleven to twelve models in 2016. The sharp cut would help the company focus on its smartphones’ core features so as to fight better with its competitors.
According to HTC’s latest yearly financial report, its revenue of 2016 dropped sharly by 35% to $2.45 billion. It was the worst year for the company for the last 11 years. You’ll be shocked to learn HTC had a record revenue of $14.6 billion in 2011.
HTC really needs to be devoted on a true flagship smartphone regardless of its achievements in the VR market. Hopefully U Ultra would be one.
Shall not be reproduced without permission：EXPREVIEW » HTC Plans to Launch Half as Many Smartphones this Year